Category: Product

Black Friday 2021 – A bi(OS) Perspective

Introduction Since bi(OS) serves unicorns and tier-1 retailers across three continents, we have a unique vantage point in experiencing Black Friday (and Cyber Monday), especially as it stresses Cloud Data Platforms.  This Black Friday saw bi(OS) handle 3x more peak load across all tenants, with a near-constant SLA.  A day before, a single data stream […]

Only Custom Silicon Can Beat Us

Introduction Since the birth of SQL in the mid 70’s, there has been a wall of separation between OLTP and OLAP use cases. One of the defining characteristics of this separation is the stringent need for speed and QoS (quality of service) by OLTP applications. Even today, Data Warehouses and Data Lakes pay lip service […]

Customer-aware Supply-Chain

Introduction As an e-healthcare company, PharmEasy would like to prioritize all our customers’ orders and have them delivered on time. Our customers count on us for many of their critical medications, and the company does not want to breach the medicine-availability or delivery-time promise. However, an unexpected surge in orders (for e.g. during Covid19) or […]

Why Isima matters more than ever?

We at Silicon Valley told the world to collect lots of data, hire data experts, and magic would happen. Enterprises listened and did their best to start their digital transformation journey. A decade later, data shows that we in Silicon Valley have failed to put customer’s outcomes first. Enterprises tried going digital by gluing together […]

The 10x Difference

Every once in a while, new technology at one layer enables a whole host of products at another layer to be reinvented, providing new features or solving new use cases that could not be solved earlier. I was fortunate enough to build a breakthrough product, Amazon Aurora, during one such episode of reinventions – the […]

The Walls of Enterprise Architecture

Why did we start Isima? Monish and I have been part of delivering innovations years before they went mainstream in areas of operating systems, scalable distributed systems, ML for click-fraud, networking improvements, and platforms using APIs done right. Moreover, we have jaywalked progressively in our careers through industries, roles, and positions to build the GTM, […]